Pure & Original USA | Natural Lime Paints and Textured Finishes for Interior

Find life in rich colors and textured paint finishes

Discover our natural water-based and lime-based paints. Choose from a wide range of premium wall paint finishes, from matte to high-gloss and metallic, to textured lime wash and concrete-like lime-plaster paint.

Although Pure & Original originates from Belgium, there is no need to worry about additional duties and fees. As always, all eligible duties are included in our prices and have not changed!

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Find life in rich colors and textured paint finishes

Our paint products

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Massif, a mineral and durable micr-stone finish to create a concrete look. Suitable for showers, kitchens, exterior and floors. Micro cement.

Marrakech Walls plaster paint

Fresco lime paint

Pure & Original Massif micro-stone plaster paint applied to kitchen cabinetry

NEW! Massif, a mineral micro-stone finish

Classico chalk-based paint

Licetto washable matte paint

Carazzo lacquer floor paint

Traditional Lacquers & Metallics

We are in harmony with nature and design, passionate about colors and textures, and dedicated to low-impact manufacturing.

Our paint is authentically made in a Belgium factory boasting over 70 years of experience and is proudly tinted in North America. Our strength is our expertise in sourcing top-quality materials and delivering a natural paint product with a wide range of organic pigments and paint finishes.